Pop quiz: when was the last time someone changed your PPC ad copy? If it’s been more than a month there’s a good chance some of your ad campaigns are in trouble.
Neglecting your PPC ads is a costly mistake that can rob not only your campaigns of effectiveness, but your pocket book by paying too much per click over time. When this happens, you’ll start to lose some of the business you are currently generating with the help of these important campaigns.
There are several reasons for this:Read More