We don’t want you sending the same message to your entire email database. If you try to speak to everyone with the same message, you’ll likely end up converting no one. As Barnett’s 10 Laws of Marketing says, “If email is not working for you for lead gen, that invariably indicates you are doing it poorly and should outsource it immediately.” We’ll develop a comprehensive email strategy to ensure you’re reaching out to your audience in an intelligent, consistent way. This includes newsletters, of course, but we’ll also be looping in things like:
After the plan is set, we’ll put it in motion with a production and promotion schedule. That includes designing all templates, creating copy if needed, quality control testing and sending to the right audience at the right time.
We can help you select the best email provider for your company and get your account set up. Our preferred providers are HubSpot, MailChimp and Active Campaign, but we can work with any platform you choose.
If you have an existing email marketing program, we’ll do a comprehensive audit with actionable takeaways.
To make sure we’re keeping an eye on the emails that need the most attention, we start with a point of reference against which we can compare performance.
We keep an eye on open, click and bounce rates and run A/B tests to see what gives us a better result.
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