As a Google Partner with two previous Google employees, a 17-year SEO veteran and one of the most accomplished PPC specialists across the globe on staff, we know how to get the results you need.
And we will be clear and transparent with you all along the way. As a small business, we understand your challenges and want to help you grow your business the right way.
We strive to develop long-term relationships with established businesses rather than burning through clients like so many other agencies do.
What’s better than great customer service? Not much, in our books. From early life experiences with industry service leaders like Disney World and Nordstrom, our founder's respect and appreciation for excellent service was born. We strive to bring the best customer service to our clients every day.
We could call it collaboration, cooperation, support, dependability or sharing, but we think partnership sums it up well. We view our relationship with our clients and agency partners alike as a true partnership where we come together to get the job done right.
Family comes first. We love what we do, and we love the families we support. Conversions, CPA and CTR are all super important from 9 to 5, but we try to never lose focus on what matters most.
We’re called Neon Ambition for a reason; not only are we ambitious in our efforts to become the best digital agency in the country, we also crave working with ambitious business owners. We love audacious goals and the fiery ambition that drives them!
The digital landscape changes fast, so a desire to keep learning is a requirement for our team. It’s not easy to keep up unless we are inherently curious about new ad types and technologies. We thrive on variety, and the challenge of learning new industries is what keeps our jobs interesting.
Our team averages nine years of experience working in online marketing. You don’t work at Neon Ambition unless you have already proven yourself in this industry.
Our founder will be your sales consultant, and it's his reputation on the line when he makes a recommendation. He'll provide candid advice about what strategies will and won't work for the type of growth your company needs.
With two former Google Analytics team members on staff, you can trust we’ll measure your campaign's success and ROI to the penny.
“I've wanted to start my own business ever since I was 18, but it took years of ‘real world’ experience to find my calling in online marketing. After years of hearing and feeling the pain of potential customers previously disappointed with their current agency, then trying to compare apples to apples with new potential partners, I knew I could provide both a better buying experience and better outcomes for entrepreneurs and marketing managers. I set out to build a better agency, one that is candid, experienced from top to bottom and provides outstanding customer service and reporting.
Another reason I founded Neon Ambition was to provide my family the freedom to pursue our passion for travel. The world is a big, beautiful place and we hope to see it all. I know our customers have their own families and desire to pursue their passions outside of the office. This is why our team works hard every day to pursue our own passions and grow and thrive together with our clients. I encourage you to reach out to us to see if we might be the right fit to help your business grow.”
Danielle is a veteran account director who thrives on getting to know the ins and outs of clients' businesses to help them grow. She loves building long-lasting client relationships and mentoring teams. Her previous experience includes stints at Ogilvy & Mather, McCann Erickson and Publicis, working for clients such as Sprint, Kodak, Kimberly Clark, Nikon, Tiffany, Hewlett Packard and Microsoft. She has also worked at medium- and boutique-sized agencies on smaller, integrated accounts, and has consulted on brand-building projects for small companies, from inception to launch.
Danielle’s career has taken her from San Francisco to New York, Sydney Australia and Chicago. She now lives in the western suburbs of Chicago with her three kids and two cats. Her passion is traveling and experiencing new cultures, but these days, when she's not with her kids, you can find her doing pilates or sipping cocktails with her friends on a Chicago rooftop bar.
Jenni Swedlund is responsible for overarching campaign strategy, executing campaigns, maintaining client relationships, and ensuring that all projects stay on track with budget, timing and strategy. With over 14 years in the business, Jenni’s background is in both traditional and digital advertising. Her clients have included telecom (T-Mobile and Windows Mobile), healthcare (Memorial Hermann), SaaS (Alert Logic, Sonus), retail (AMD, Mattress Firm) and food service (la Madeleine).
Jenni is a Pacific Northwesterner at heart and loves spending time with her husband, two boys and their funny-looking Boston Terrier.
Christina Folger is a marketing specialist with roots in account and digital project management. With 8 years of advertising experience, Christina partners with clients to put forth strategic, impeccably-executed, measurable marketing campaigns. Wide-ranging industry experience includes healthcare (Texas Oncology, Scott & White Health Plan, Alcon), utilities (CPS Energy), financial services (Lone Star Capital Bank), SaaS (New Relic), attorneys, retail, real estate, automotive, and food service.
Christina has worked with clients on digital advertising, social media strategy, website design, content strategy, and application development. Her background also includes traditional advertising, Hispanic marketing, and public relations.
Living in Austin, Texas, being outdoors and active is easy – you can usually find Christina with her kids at a park or soccer field, or on a sunny patio sipping a margarita.
Born and raised in New York City, Thalia now lives in Sunny South Florida. She honed her skills in a top 10 South Florida full-service agency working on luxury brands such as Mandarin Oriental, Alfa Romeo, and Waldorf Astoria among others. Her specialty is digital media, but has worked heavily in traditional media buying, branding and design, production, and PR.
She’s enthusiastic, ambitious, and forward-thinking, and the one clients always ask for by name. She makes sure clients are being provided an unforgettable customer experience, campaigns that set them apart from their competitors, and results driven, customized campaigns tailored to their specific needs.
Stephanie Gardner-Sabatino comes to our agency with over 15 years of Account Management experience from the vendor and agency side. She has handled national and international clients through her experience with Universal McCann, iHeartMedia and Hearst. She has guided the digital strategy for Diageo, Mastercard, Mondelez, PepsiCo, Sony Pictures, Unilever and Verizon. Stephanie’s work spanned many verticals including: Automotive, Banking, Consumer, Education, Energy Oil and Gas, Fashion, Financial, Automotive, Food and Beverage, Healthcare, Insurance, Legal, Media, Retail, Real Estate (Commercial and Residential), Technology (SaaS), Telecommunication, Transportation (travel), and Non-for-profit.
Stephanie enjoys creating effective and smart campaigns for her clients leveraging the best of Neon Ambition’s solutions. Her expertise centers around branding, display, PPC, streaming audio, social media, large website launches, on-site events and media strategy. She is a champion for her clients and is devoted to their success as a trusted partner.
Stephanie relocated from New York City to Upstate New York in 2015 where she enjoys spending time outdoors and exploring the world with her husband, daughter and senior citizen terrier mix, Eli.
Rocco is an entrepreneur and digital marketer who knows paid search and paid social through and through. Google relied on Rocco’s expertise when developing its new Display Select platform and named him the Google Partner All-Star Winner for three consecutive years from 2014 to 2016.
Bing valued Rocco’s input on how to improve its advertising platform so much that he was the youngest person, as well as the only marketer, to have ever been awarded the Most Valuable Professional Award by Microsoft. Furthermore, Facebook featured one of Rocco’s campaigns in a case study on its advertiser site.
Rocco has been featured in the Huffington Post, New York Times, Search Engine Journal, SEMrush and Upwork's Annual Impact Report, among other publications. He also was named the fifth-most influential digital marketer in 2016 by onalytica.com. Rocco truly is one of the best in the world at managing paid campaigns.
As an in-house and agency digital leader for more than 20 years, Dave Rohrer has solved problems and increased revenue for companies both large (Internet Retailer 100 & Fortune 500 such as State Farm, Vanguard, Cabela's and Orbitz to name a few) and small (start-ups & small, local businesses). Dave started as a web developer but quickly traded his daily coding for daily data and SEO updates.
When Dave is not co-hosting The Business of Digital Podcast he can be found online and offline giving talks at conferences around the world. Dave is an internationally recognized speaker that continues to speak and share his digital marketing wisdom at conferences like PubCon, SMX, SES/ClickZ, Midwest Digital Marketing Conference, Digital Summit, and many other great marketing conferences.
Dave resides in Chicagoland (not downtown Chicago to be clear!) with his wife, two cats and two boys. When he is not watching sports, you can find him hiking with the boys, traveling with his wife and trying to visit as many breweries as he can.
John was previously a Creative Director at McCann-Erickson, Daily & Associates and at Grey Advertising where he helped create brands and television ads for companies like Honda Motorcycles, Sara Lee, Nestle, Pizza Hut, Kraft, and Hilton Hotels. He then worked as a Creative Director at the Disney Consumer Products Division He also taught Designing TV Commercials for 15 years at Art Center College of Design.
To meet the rise of digital marketing technology, John reinvented himself and started focusing more and more on inbound marketing. John now helps create our clients' content marketing campaigns. His toolbox includes personas, strategies, content offers and assets. He enjoys developing solutions that resonate with their target audiences across various buying stages, then creating a holistic brand across digital channels including email, web, social media, paid search and organic advertising.
John has more than 25 years' experience in developing brand and marketing strategies and executing them in both digital and print formats. John has earned many awards for creating effective work for national clients, including Clio, Cannes, ADDYs, Effies, Art Directors Club of Los Angeles, John Caples Award and the National Public Relations Society of America (PRSA).
Sarah makes sure all of Neon Ambition’s copy is clear, on-brand and error-free. Her favorite part of her job is wrestling with stubborn, unrefined copy until it bends into elegance. She has been editing, writing and proofreading full time since she received her MFA in 2006. An ad agency veteran, she has applied her expertise to traditional and digital projects running the gamut from print ads to emails, brochures to websites, and organic to paid social media. Her client list includes Alcon, Invisalign, car2go, Texas Education Agency and the Don’t Mess with Texas campaign.
In her free time, Sarah makes pottery, wrangling clay instead of copy. She also loves to camp, hike and sip well-crafted cocktails on a patio with her wife in her hometown of Austin.
James has over 15 years of agency experience as a brand strategist and storyteller. He specializes in complex brands, products and services that need a simple, compelling story for their customers. He helps our clients distill that complexity — complicated markets, diverse customers, unique selling propositions and more — into focused strategies that start and end with their business goals.
James has worked on 50+ brands and offerings for multinational market leaders to start-up disruptors in industries including healthcare, enterprise & infrastructure technologies, biotech, financial services, packaging and professional services. A few well-known companies he has helped include IBM, Filtration Group, Merck KgAA, Alcon, MWV, Abbott, AMD, Emerson Network Power and Liberty Mutual.
Hannah West is an author and freelance writer with a French degree she wishes she had more occasion to use. Her titles include young adult fantasy series The Nissera Chronicles and a standalone called The Bitterwine Oath. Her freelance work has covered a diverse range of topics including sustainable energy, home renovation, fashion, digital marketing, natural pet products, and everything in between. She lives in the Dallas area with her husband and two rambunctious rescue dogs.
Lauren is a lifelong lover of words and books. Her favorite part of her job is being able to harness the power of storytelling to help businesses build their brands and reach their goals. As a writer and editor with a background in publishing, she's covered such diverse topics as solar energy and green living, creative digital marketing, music reviews for various bands and how to make a DIY cat window perch. Her publications include Austin Monthly, Edible Communities, Do It Yourself Network, AlterNet and more. When she's not doting on her Maine Coon cat, Lauren is writing a novel, playing guitar poorly and creating stop-motion movies.
Indulging her love of magazines and newspapers, Karon started her writing career as a copy editor for a daily newspaper before moving on to a senior editor position with a bridal magazine. She soon moved on to a full-time freelancing career, covering everything from lifestyle and travel to real estate, business, finance and more, for both consumer and B2B audiences.
Her many clients ranged from Cruise Critic to Lending Tree to Paint & Decorating Retailer to R.E. Real Estate—and many, many more. When she isn’t writing, Karon spends time in the North Georgia mountains with her husband and two children.
Kelley Walters is a writer, editor, and educator who has been designing, creating, and enhancing content — most often in word form, but sometimes in pictures — for a wide range of purposes and industries since 2005.
Kelley began her career with words as an adjunct university writing instructor, also serving as the chief content editor for an Austin boutique publishing company. After spending more than 10 years as a full-time high school teacher and then administrator, Kelley recently returned to the copywriting world to spend more time with her young daughter, fortyish husband, and old dogs.
Having spent most of her adult life living in Austin and Houston, Kelley dreams of moving north and devoting her winters to long hikes in the snow and refurbishing dilapidated New England homes in the off-season.
Jacqueline is a rare breed of art director. Grounded in art trends and rooted in strategy, Jacqueline brings both a visual and a cunning eye to Neon Ambition. She specializes in holistic art direction, maintaining focus on the single most important message a client wants to convey and making sure everything funnels back to that point.
Jacqueline has a master’s degree in advertising with a focus in creative from the University of Texas at Austin, and bachelor’s in advertising from Western Kentucky University. She has received numerous advertising and design awards, spanning Addys, Markies, Louies and a global D&AD pencil for excellence in art direction. She has worked on major brands such as Snickers, Jack Daniel's, Austin Tourism, Domino's, Starbucks and Texas Lottery.
Originally from England, Jacqueline made her way to Austin to immerse herself in the awesome design and advertising community, and to enjoy tacos for every meal. She spends most nights on the couch with her laptop, her cat, her fiancé and a good glass of wine, in that order.
Discovering his love for complex problems and technology mixed with helping others, Kenneth fell in love with coding, specifically web and app development. Helping businesses utilize their untapped data sources and ensuring their brand is optimized and consistent on every device and platform is his speciality (except for IE 8).
Currently living in Redondo Beach, when not exploring the web, you can find Kenneth riding up and down Pacific Coast Highway training for the BikeMS Bay to Bay to support Multiple Sclerosis or enjoying a good craft stout with friends!
Keyon is a user experience analyst and project manager specializing in online conversions, web analytics and UX improvements. In his 12 years of experience, he has managed a variety of projects from inception to execution across online marketing, internal and external support, and user engagement with measurable results. Keyon loves CRO work because the success (or failure) of your idea is quickly evident. He thrives on learning, especially from failure.
Keyon has been Web Analytics Association certified since 2008, and a Google Analytics Individual Qualified (GAIQ) program member since 2007. He’s an expert in Excel and Optimizely with significant experience using macros (VBA) and building forms, and working in jQuery.
Keyon plays tennis and soccer for exercise, but at heart he’s a gamer. His favorite is still a classic game of Dungeons and Dragons. Having lived in several countries abroad, he also loves to travel, meet people and try new, exotic foods.
Originally from Indiana, Jordan gained his online marketing experience working in New York, London, Sydney, Austin and now NYC. He was lucky enough to start his career at Google in NYC, working with the top 500 e-commerce companies to improve their conversion rates. He then transferred to the London office, where he led the Google Analytics Partner program for 17 countries across Europe. This exposure to some of the best CRO specialists in the world opened his eyes to the power of understanding Google Analytics data as well as user behavior and psychology to improve conversion rates.
After a year of travel left him in Australia short on cash, Jordan joined a top web design agency in Sydney. Over the next three years, he started the online marketing division and grew it to over 50% of their revenue. Having finally found his calling and passion for helping companies grow, he decided to move to Austin to settle down and start Neon Ambition.
Jordan work/lives to travel, experience new cultures and eat all the new foods he can find. Visiting and hiking through America’s many national parks is high on his list of upcoming trips. After living in Austin for six years Jordan recently relocated back to one of his favorite cities in the world, NYC.
Eddie is six pounds of pure ambition. He never lets his small stature stand in the way of the task at hand.
Eddie knows the team values appreciation, and as Chief Treat Officer he's in charge of handing out treats for a job well done. He may eat more treats than he hands out but, hey, he's a dog. What can you expect?
Walter "Wally" White is the laziest member of Neon Ambition by a LONG shot. As CEO of Dog Operations, it's a wonder the dogs around the office ever get anything done.
Wally likes to lead from his perch on top of the couch and alerts everyone that its dinner time at 5 p.m. each day. He's Eddie's best friend and worst sworn enemy.