Generating quality leads is one of the most important, and most difficult, tasks for any business.

You need a team with the experience and expertise to ramp up quickly. We know what your customers want and how to reach them through cutting-edge digital marketing tactics.


Partner With the Best

As a Google Partner with two previous Google employees, a 20-year SEO veteran and one of the most accomplished PPC specialists across the globe on staff, we know how to get the results you need.

And we will be clear and transparent with you all along the way. As a small business, we understand your challenges and want to help you grow your business the right way.

We strive to develop long-term relationships with established businesses rather than burning through clients like so many other agencies do.

Neon Ambition Values

1. Service

What’s better than great customer service? Not much, in our books. From early life experiences with industry service leaders like Disney World and Nordstrom, our founder's respect and appreciation for excellent service was born. We strive to bring the best customer service to our clients every day.

2. Partnership

We could call it collaboration, cooperation, support, dependability or sharing, but we think partnership sums it up well. We view our relationship with our clients and agency partners alike as a true partnership where we come together to get the job done right.

3. Family

Family comes first. We love what we do, and we love the families we support. Conversions, CPA and CTR are all super important from 9 to 5, but we try to never lose focus on what matters most.

4. Ambition

We’re called Neon Ambition for a reason; not only are we ambitious in our efforts to become the best digital agency in the country, we also crave working with ambitious business owners. We love audacious goals and the fiery ambition that drives them!

5. Curiosity

The digital landscape changes fast, so a desire to keep learning is a requirement for our team. It’s not easy to keep up unless we are inherently curious about new ad types and technologies. We thrive on variety, and the challenge of learning new industries is what keeps our jobs interesting.

Let’s Chat About How We Can Help

Why Choose Us?


Industry Veterans

Our team averages nine years of experience working in online marketing. You don’t work at Neon Ambition unless you have already proven yourself in this industry.


Candid Advice

Our founder will be your sales consultant, and it's his reputation on the line when he makes a recommendation. He'll provide candid advice about what strategies will and won't work for the type of growth your company needs. 


Data Drives Us

With two former Google Analytics team members on staff, you can trust we’ll measure your campaign's success and ROI to the penny.



“I've wanted to start my own business ever since I was 18, but it took years of ‘real world’ experience to find my calling in online marketing. After years of hearing and feeling the pain of potential customers previously disappointed with their current agency, then trying to compare apples to apples with new potential partners, I knew I could provide both a better buying experience and better outcomes for entrepreneurs and marketing managers. I set out to build a better agency, one that is candid, experienced from top to bottom and provides outstanding customer service and reporting.

Another reason I founded Neon Ambition was to provide my family the freedom to pursue our passion for travel. The world is a big, beautiful place and we hope to see it all. I know our customers have their own families and desire to pursue their passions outside of the office. This is why our team works hard every day to pursue our own passions and grow and thrive together with our clients. I encourage you to reach out to us to see if we might be the right fit to help your business grow.”


Meet The Team

Danielle Ethier

Danielle Ethier, Account Director

Danielle is a veteran account director who thrives on getting to know the ins and outs of clients' businesses to help them grow. She loves building long-lasting client relationships and mentoring teams. Her previous experience includes stints at Ogilvy & Mather, McCann Erickson and Publicis, working for clients such as Sprint, Kodak, Kimberly Clark, Nikon, Tiffany, Hewlett Packard and Microsoft. She has also worked at medium- and boutique-sized agencies on smaller, integrated accounts, and has consulted on brand-building projects for small companies, from inception to launch.

Danielle’s career has taken her from San Francisco to New York, Sydney Australia and Chicago. She now lives in the western suburbs of Chicago with her three kids and two cats. Her passion is traveling and experiencing new cultures, but these days, when she's not with her kids, you can find her doing pilates or sipping cocktails with her friends on a Chicago rooftop bar.

Rocco Baldassarre

Rocco Baldassarre, Head of Paid Search & Paid Social

Rocco is an entrepreneur and digital marketer who knows paid search and paid social through and through. Google relied on Rocco’s expertise when developing its new Display Select platform and named him the Google Partner All-Star Winner for three consecutive years from 2014 to 2016.

Bing valued Rocco’s input on how to improve its advertising platform so much that he was the youngest person, as well as the only marketer, to have ever been awarded the Most Valuable Professional Award by Microsoft. Furthermore, Facebook featured one of Rocco’s campaigns in a case study on its advertiser site.

Rocco has been featured in the Huffington Post, New York Times, Search Engine Journal, SEMrush and Upwork's Annual Impact Report, among other publications. He also was named the fifth-most influential digital marketer in 2016 by Rocco truly is one of the best in the world at managing paid campaigns.

John Espinoza

John Espinoza, Creative Director

John was previously a Creative Director at McCann-Erickson, Daily & Associates and at Grey Advertising where he helped create brands and television ads for companies like Honda Motorcycles, Sara Lee, Nestle, Pizza Hut, Kraft, and Hilton Hotels. He then worked as a Creative Director at the Disney Consumer Products Division He also taught Designing TV Commercials for 15 years at Art Center College of Design.

To meet the rise of digital marketing technology, John reinvented himself and started focusing more and more on inbound marketing. John now helps create our clients' content marketing campaigns. His toolbox includes personas, strategies, content offers and assets. He enjoys developing solutions that resonate with their target audiences across various buying stages, then creating a holistic brand across digital channels including email, web, social media, paid search and organic advertising. 

John has more than 25 years' experience in developing brand and marketing strategies and executing them in both digital and print formats. John has earned many awards for creating effective work for national clients, including Clio, Cannes, ADDYs, Effies, Art Directors Club of Los Angeles, John Caples Award and the National Public Relations Society of America (PRSA).

Christina Folger

Christina Folger, Account Manager

Christina Folger is a marketing specialist with roots in account and digital project management. With 8 years of advertising experience, Christina partners with clients to put forth strategic, impeccably-executed, measurable marketing campaigns. Wide-ranging industry experience includes healthcare (Texas Oncology, Scott & White Health Plan, Alcon), utilities (CPS Energy), financial services (Lone Star Capital Bank), SaaS (New Relic), attorneys, retail, real estate, automotive, and food service.

Christina has worked with clients on digital advertising, social media strategy, website design, content strategy, and application development. Her background also includes traditional advertising, Hispanic marketing, and public relations.

Living in Austin, Texas, being outdoors and active is easy – you can usually find Christina with her kids at a park or soccer field, or on a sunny patio sipping a margarita.

Thalia Lawrence

Thalia Lawrence, Account Manager

Born and raised in New York City, Thalia now lives in Sunny South Florida. She honed her skills in a top 10 South Florida full-service agency working on luxury brands such as Mandarin Oriental, Alfa Romeo, and Waldorf Astoria among others. Her specialty is digital media, but has worked heavily in traditional media buying, branding and design, production, and PR.

She’s enthusiastic, ambitious, and forward-thinking, and the one clients always ask for by name. She makes sure clients are being provided an unforgettable customer experience, campaigns that set them apart from their competitors, and results driven, customized campaigns tailored to their specific needs.

Kim Schippel

Kim Schippel, Account Manager

Kim Schippel brings over a decade of vendor and agency marketing experience to our team here at Neon Ambition. She began her creative career specializing in the healthcare vertical serving clients like the American Society of Refractive Surgery and HealthONE Hospital Systems. After five years of healthcare marketing, Kim transitioned to a fast paced agency role and has never looked back. She has abundant experience in real estate, wealth management, home improvement, SaaS/tech, and legal marketing. She excels in operating as a trusted partner for her clients by helping them solve their toughest problems with custom, proven marketing strategies.
Kim is originally from the Northeast and spent years living in Washington, DC before moving out west to Denver, CO. Last year she relocated back east and now resides in Hershey, PA with her husband and two dogs. In her spare time she loves hiking, kayaking, traveling, saying hi to dogs and sipping great bourbon. 

Dave Rohrer

Dave Rohrer, Senior SEO

As an in-house and agency digital leader for more than 20 years, Dave Rohrer has solved problems and increased revenue for companies both large (Internet Retailer 100 & Fortune 500 such as State Farm, Vanguard, Cabela's and Orbitz to name a few) and small (start-ups & small, local businesses). Dave started as a web developer but quickly traded his daily coding for daily data and SEO updates.

When Dave is not co-hosting The Business of Digital Podcast he can be found online and offline giving talks at conferences around the world. Dave is an internationally recognized speaker that continues to speak and share his digital marketing wisdom at conferences like PubCon, SMX, SES/ClickZ, Midwest Digital Marketing Conference, Digital Summit, and many other great marketing conferences.

Dave resides in Chicagoland (not downtown Chicago to be clear!) with his wife, two cats and two boys. When he is not watching sports, you can find him hiking with the boys, traveling with his wife and trying to visit as many breweries as he can.

Trenton Erker

Trenton Erker, SEO Strategist

Trenton Erker has worn almost every hat imaginable in the search-engine-optimization and pay-per-click industry. He performed freelance web development and marketing work from 2011 to 2016 until landing at an international marketing firm as an SEO analyst. Since, he has worked on big SEO contracts with international clients such as GM, Nissan, and Lexus. Trenton has additionally ranked websites in the most competitive niches — law, auto, payment processing, higher education, banking, beauty, and marijuana & CBD — and consulted with marketing and development teams at large organizations with no prior SEO and PPC history, helping them to strategically break into the digital ad space.

He helped a software company reduce its outbound lead generation needs by 20% by taking over their Google Ads account and kept many companies afloat during COVID by launching ads, pre-sale, and product strategies. He has also helped large non-profits double their e-commerce store and Google AdSense revenue streams. And he has helped several companies go from $0 in sales to hiring 12 employees and earning millions in sales. In addition to English, he can conduct business in Spanish and Russian.

Scot Trollan

Scot Trollan, SEO Strategist

Scot brings vast experience in seo, sales, programming and troubleshooting. Scot has sharpened his skills from technical SEO and programming to site security and server-side optimization. Always keeping up with the latest Google challenges is a passion of his.

Armed with an advertising degree he started in sales while building and fixing computers for friends. Soon started a small computer business, taught himself HTML, and started coding websites.

The importance of showing up on the first page was soon realized and the challenge was on. His abilities in promoting local business in Google quickly expanded into e-commerce and web development. Including SEO strategy for a million-dollar athletic eCommerce business.

From owning a boutique agency with clients in the Hamptons to co-leading a digital marketing agency whose clients included former NY Yankees Jim Lyritz and NY Islander Clark Gillies.

Scot works with both international and regional clients with the same diligence and intent.

Scot is a true SEO rockstar. A vocalist in a rock band in his off time. Rehearsing and playing the local NY music scene. He is also an avid traveler, prolific photographer, and enjoys taking in NYCs live entertainment now that we can again

Devon Gosline

Devon Gosline, SEO Analyst

Devon is an eager and experienced digital marketer who has delved into PPC, email marketing, and graphic design all before finally finding his true passion, SEO. Residing in Albuquerque, New Mexico, he has worked in SEO both in-house and as a contractor for smaller clients. 

Devon is involved in the day to day SEO work performed for our clients.  In his free time, he enjoys spending time with his daughter, playing video games, and building websites to grow and test his marketing skills even more.


Keyon Hedayati

Keyon Hedayati, Google Analytics

Keyon is a user experience analyst and project manager specializing in online conversions, web analytics and UX improvements. In his 12 years of experience, he has managed a variety of projects from inception to execution across online marketing, internal and external support, and user engagement with measurable results. Keyon loves CRO work because the success (or failure) of your idea is quickly evident. He thrives on learning, especially from failure.

Keyon has been Web Analytics Association certified since 2008, and a Google Analytics Individual Qualified (GAIQ) program member since 2007. He’s an expert in Excel and Optimizely with significant experience using macros (VBA) and building forms, and working in jQuery.

Keyon plays tennis and soccer for exercise, but at heart he’s a gamer. His favorite is still a classic game of Dungeons and Dragons. Having lived in several countries abroad, he also loves to travel, meet people and try new, exotic foods.

Kenneth Taylor

Kenneth Taylor, Web Development

Discovering his love for complex problems and technology mixed with helping others, Kenneth fell in love with coding, specifically web and app development. Helping businesses utilize their untapped data sources and ensuring their brand is optimized and consistent on every device and platform is his speciality (except for IE 8).

Currently living in Redondo Beach, when not exploring the web, you can find Kenneth riding up and down Pacific Coast Highway training for the BikeMS Bay to Bay to support Multiple Sclerosis or enjoying a good craft stout with friends!

Jacqueline Byrne

Jacqueline Byrne, Designer

Jacqueline is a rare breed of art director. Grounded in art trends and rooted in strategy, Jacqueline brings both a visual and a cunning eye to Neon Ambition. She specializes in holistic art direction, maintaining focus on the single most important message a client wants to convey and making sure everything funnels back to that point.

Jacqueline has a master’s degree in advertising with a focus in creative from the University of Texas at Austin, and bachelor’s in advertising from Western Kentucky University. She has received numerous advertising and design awards, spanning Addys, Markies, Louies and a global D&AD pencil for excellence in art direction. She has worked on major brands such as Snickers, Jack Daniel's, Austin Tourism, Domino's, Starbucks and Texas Lottery. 

Originally from England, Jacqueline made her way to Austin to immerse herself in the awesome design and advertising community, and to enjoy tacos for every meal. She spends most nights on the couch with her laptop, her cat, her fiancé and a good glass of wine, in that order.

Kelley Walters

Kelley Walters, Senior Copywriter

Kelley Walters is a writer, editor, and educator who has been designing, creating, and enhancing content for a wide range of purposes and industries since 2005. She began her career with words as an adjunct university writing instructor, also serving as the chief content editor for an Austin boutique publishing company. After spending more than 10 years as a full-time high school teacher and then administrator, Kelley returned to the copywriting world to spend more time with her daughter, husband, and dogs. While Kelley enjoys writing about a myriad different industries, her knack for turning complex legal topics into engaging, easily-to-understand copy has made her a preferred copywriter for many law firms. 

Having spent most of her adult life living in Austin and Houston, Kelley dreams of moving north and devoting her winters to long hikes in the snow and refurbishing dilapidated New England homes in the off-season. 

Ursula Furi-Perry

Ursula Furi-Perry, Copywriter

Ursula Furi-Perry is an attorney, academic administrator, and author of 14 previously published nonfiction books. Her books have been published by the American Bar Association, the National Institute for Trial Advocacy, and Lexis/Nexis, and her articles featured in The National Jurist, Bloomberg Law ReportsPreLaw Magazine,, and American Lawyer Media. Writing copy for Neon Ambition's legal clients gives her a different opportunity to put her passion for creating legal content to use. 
Ursula has practiced law in Massachusetts since 2008 and held various positions in legal education and academia, including as a law professor and director of academic support at a law school; the dean of social sciences and humanities at a small private college; and most recently, executive director of a law center at a community college. She speaks frequently to government entities, judicial and bar associations, paralegal associations, schools, and other organizations about her professional research topics of interest. She was recognized in 2018 as a 40 Under 40 honoree by the Worcester Business Journal, and in 2016 as an Up-and-Coming Excellence in the Law honoree by Massachusetts Lawyers Weekly and the Massachusetts Bar Association. Ursula lives in the Boston area with her family and enjoys running, cooking, and writing suburban suspense novels in her free time. 

Derek Prall

Derek Prall, Copy Editor

Derek Prall is an Atlanta-based freelance editor and journalist with over a decade’s worth of experience covering tech, local government, politics, and cybersecurity.

He is the former editor of American City & County magazine, the current editor of Atlanta Civic Circle, and his work has appeared in numerous publications including Business Insider, Dark Reading and SafeHome. He’s a 2008 graduate of Furman University and lives with his fiancé and their two cats

Agata Antonao

Agata Antonao, Copywriter

Agata Antonao is a copywriter with experience working for clients across multiple industries, including, legal firms, and advertising agencies. Her writing has appeared in Our TimesBirds and Blooms, and The Legal Finance Journal, among many other publications. Always honing her writing skills across different formats, she was the 2021 recipient of the Douglas Kyle Memorial Prize for short fiction. Agata holds three degrees — from McMaster University, Dalhousie University, and York University (in Toronto). She currently lives in Canada with her family. During her free time, she loves to read, snowshoe, and watch bald eagles fly over the river.  

Rebekah Villon

Rebekah Villon, Copywriter

Rebekah Villon is a former animation producer and project manager turned content writer and strategist. Over the years, she’s worked on everything from medical, legal, and technical content to art, design, and social issues. She specializes in helping smaller brands create a bigger impact, and is an unconventional problem solver. When Rebekah isn’t working, she’s enjoying life as an expat in the Netherlands, engrossed in a personal project, or figuring out how to change the world, often all at the same time.  

Jessica Tatt

Jessica Tatt, Traffic Coordinator

Jessica is glad to join the Neon Ambition team and is residing in the Tampa Bay area. She is excited to translate her skills of managing students abroad at an international capacity into a traffic coordinating role. Jessica is experienced in collaborating with people of diverse backgrounds to ensure target outcomes are met in order to promote stakeholder engagement and satisfaction. She believes maintaining transparent communication, mutual respect and implementing organization structures are key components of growth and success.  

In her free time, Jessica enjoys yoga, attending cultural events, and adding to her bucket list of travel adventures (30 countries and growing!). She values time spent with family and friends, enjoying good food, a glass of wine and a nice view.

Jordan Slover

Jordan Slover, Founder

Originally from Indiana, Jordan gained his online marketing experience working in New York, London, Sydney, Austin and now NYC. He was lucky enough to start his career at Google in NYC, working with the top 500 e-commerce companies to improve their conversion rates. He then transferred to the London office, where he led the Google Analytics Partner program for 17 countries across Europe. This exposure to some of the best CRO specialists in the world opened his eyes to the power of understanding Google Analytics data as well as user behavior and psychology to improve conversion rates.

After a year of travel left him in Australia short on cash, Jordan joined a top web design agency in Sydney. Over the next three years, he started the online marketing division and grew it to over 50% of their revenue. Having finally found his calling and passion for helping companies grow, he decided to move to Austin to settle down and start Neon Ambition.

Jordan work/lives to travel, experience new cultures and eat all the new foods he can find. Visiting and hiking through America’s many national parks is high on his list of upcoming trips. After living in Austin for six years Jordan recently relocated back to one of his favorite cities in the world, NYC.

Eddie Slover

Eddie Slover, Chief Treat Officer

Eddie is six pounds of pure ambition. He never lets his small stature stand in the way of the task at hand. 

Eddie knows the team values appreciation, and as Chief Treat Officer he's in charge of handing out treats for a job well done. He may eat more treats than he hands out but, hey, he's a dog. What can you expect? 

Walter White

Walter White, CEO of Dog Operations

Walter "Wally" White is the laziest member of Neon Ambition by a LONG shot. As CEO of Dog Operations, it's a wonder the dogs around the office ever get anything done. 

Wally likes to lead from his perch on top of the couch and alerts everyone that its dinner time at 5 p.m. each day. He's Eddie's best friend and worst sworn enemy.