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Generating quality leads is one of the most important, and most difficult, tasks for any business.

You need a team with the experience and expertise to ramp up quickly. We know what your customers want and how to reach them through cutting-edge digital marketing tactics.


Partner With the Best

As a Google Partner with two previous Google employees, a 17-year SEO veteran and one of the most accomplished PPC specialists across the globe on staff, we know how to get the results you need.

And we will be clear and transparent with you all along the way. As a small business, we understand your challenges and want to help you grow your business the right way.

We strive to develop long-term relationships with established businesses rather than burning through clients like so many other agencies do.

Neon Ambition Values

1. Service

What’s better than great customer service? Not much, in our books. From early life experiences with industry service leaders like Disney World and Nordstrom, our founder's respect and appreciation for excellent service was born. We strive to bring the best customer service to our clients every day.

2. Partnership

We could call it collaboration, cooperation, support, dependability or sharing, but we think partnership sums it up well. We view our relationship with our clients and agency partners alike as a true partnership where we come together to get the job done right.

3. Family

Family comes first. We love what we do, and we love the families we support. Conversions, CPA and CTR are all super important from 9 to 5, but we try to never lose focus on what matters most.

4. Ambition

We’re called Neon Ambition for a reason; not only are we ambitious in our efforts to become the best digital agency in the country, we also crave working with ambitious business owners. We love audacious goals and the fiery ambition that drives them!

5. Curiosity

The digital landscape changes fast, so a desire to keep learning is a requirement for our team. It’s not easy to keep up unless we are inherently curious about new ad types and technologies. We thrive on variety, and the challenge of learning new industries is what keeps our jobs interesting.

Let’s Chat About How We Can Help

Why Choose Us?


Industry Veterans

Our team averages nine years of experience working in online marketing. You don’t work at Neon Ambition unless you have already proven yourself in this industry.


Candid Advice

Our founder will be your sales consultant, and it's his reputation on the line when he makes a recommendation. He'll provide candid advice about what strategies will and won't work for the type of growth your company needs. 


Data Drives Us

With two former Google Analytics team members on staff, you can trust we’ll measure your campaign's success and ROI to the penny.



“I've wanted to start my own business ever since I was 18, but it took years of ‘real world’ experience to find my calling in online marketing. After years of hearing and feeling the pain of potential customers previously disappointed with their current agency, then trying to compare apples to apples with new potential partners, I knew I could provide both a better buying experience and better outcomes for entrepreneurs and marketing managers. I set out to build a better agency, one that is candid, experienced from top to bottom and provides outstanding customer service and reporting.

Another reason I founded Neon Ambition was to provide my family the freedom to pursue our passion for travel. The world is a big, beautiful place and we hope to see it all. I know our customers have their own families and desire to pursue their passions outside of the office. This is why our team works hard every day to pursue our own passions and grow and thrive together with our clients. I encourage you to reach out to us to see if we might be the right fit to help your business grow.”


Meet The Team

Jenni Swedlund

Jenni Swedlund, Account Services Director

Jenni Swedlund is responsible for overarching campaign strategy, executing campaigns, maintaining client relationships, and ensuring that all projects stay on track with budget, timing and strategy. With over 10 years in the business, Jenni’s background is in both traditional and digital advertising. Her clients have included telecom (T-Mobile and Windows Mobile), healthcare (Memorial Hermann), SaaS (Alert Logic, Sonus), retail (AMD, Mattress Firm) and food service (la Madeleine).

Jenni is a Pacific Northwesterner at heart and loves spending time with her husband, two boys and their funny-looking Boston Terrier.

Katie Frederick

Katie Frederick, Account Manager

Katie Frederick began her career in digital marketing around the same time Twitter launched. Back then, she was busy working on election campaigns in Australia before she took her talents across the pond.

After all these years, one thing she’s learned is that everything has to mean something — and you need to be able to measure it.

With deep experience in agency life, Katie has served several industries including healthcare (CHI St. Luke’s Health), non-profit (Girls Inc., The Rose), oil and gas (Endurance Lift Solutions), e-commerce (Crayola Play Sand) and entrepreneurial e-commerce (Bartaile, Momology Co.).

After she logs off, Katie is most likely volunteering for animal rescue groups or eating with her husband, son and their sweet dog, Lady Juliette.

Rob Woods

Rob Woods, Head of SEO

Rob specializes in SEO technical site audits, helping customers with their SEO strategy, coaching/training our customers, implementing local SEO tactics, and creating content and link-building strategies. An SEO and online marketer with 17 years of experience, Rob has headed up Neon Ambition’s SEO team since 2015. He is also the technical editor of two SEO/e-commerce books from O'Reilly, Social eCommerce and The Art of SEO.

Rob loves untangling complicated technical SEO issues to instantly increase clients' organic traffic just as much as seeing changes to their local SEO drive more feet through the door of their brick and mortar locations. Whether driving thousands of new visits through a small change to a big site, or driving a few new customers each day through a big change to a small site, he understands the power of SEO.

Rob has spoken at numerous marketing events including Pubcon, SMX Advanced, SEMPO Canada/Bing Search Summit, BlueGlassX, IIMA Fusion Conference, DMA Retail, Annual Conference for Catalogs & Multichannel Merchants, Endeca Discover Conference, and numerous marketing and SEO Meetup events. He served on the Advisory Board for SMX Toronto.

Rob lives in beautiful Vancouver, B.C., with his wife and two daughters. He is an avid outdoorsman who enjoys hiking, kayaking, camping and fly fishing. He is also an avid barbecuer but has yet to replicate barbecue as good as Austin’s.

Rocco Baldassarre

Rocco Baldassarre, Head of Paid Search & Paid Social

Rocco is an entrepreneur and digital marketer who knows paid search and paid social through and through. Google relied on Rocco’s expertise when developing its new Display Select platform and named him the Google Partner All-Star Winner for three consecutive years from 2014 to 2016.

Bing valued Rocco’s input on how to improve its advertising platform so much that he was the youngest person, as well as the only marketer, to have ever been awarded the Most Valuable Professional Award by Microsoft. Furthermore, Facebook featured one of Rocco’s campaigns in a case study on its advertiser site.

Rocco has been featured in the Huffington Post, New York Times, Search Engine Journal, SEMrush and Upwork's Annual Impact Report, among other publications. He also was named the fifth-most influential digital marketer in 2016 by onalytica.com. Rocco truly is one of the best in the world at managing paid campaigns.

Kasie Dailey

Kasie Dailey, Head of Content Marketing

Kasie Dailey implements our client's content marketing campaigns by creating personas, strategies, content offers, and assets that pull in their target audiences across various buying stages, then running cross-promotions across all digital channels including email, web, social media, paid search and organic advertising, She has headed up Neon Ambition’s content marketing team since 2017.

Kasie has since worked with 50+ companies in a wide range of industries for over eight years such as IT Services, Construction, Engineering, Manufacturing, Sales Enablement, Home Builders and Developers, Consumer Goods, Financial, and more. She especially loves working with SMBs and breaking into niche markets.

Kasie has numerous Hubspot certifications (Inbound, Hubspot, Partner, Onboarding, Content Marketing, Email Marketing, Growth-Driven Design, Hubspot CMS, and Hubspot sales software) and she's also Google Ads certified. She has worked with other CRM and CMS platforms such as WordPress, Active Campaign, Lasso, Pardot, Salesforce, Bitrix24, and can probably pick up whatever else you decide to throw at her.

Kasie lives in Houston with her husband, three kids, and two dogs. She twilights as a homeschool mother to her children while keeping the rest of Neon Ambition in check. Any precious weekend time is spent in church, at the beach or getting out in the Hill Country to detox from technology.

John Espinoza

John Espinoza, Content Marketing Strategist

John creates our clients' content marketing campaigns. His toolbox includes personas, strategies, content offers and assets. He enjoys developing solutions that resonate with their target audiences across various buying stages, then creating a holistic brand across digital channels including email, web, social media, paid search and organic advertising.

John has more than 20 years' experience in developing brand and marketing strategies and executing them in both print and digital formats. He has worked at top ad agencies McCann, Dailey, Grey and Disney.

John got experience solving problems for Sara Lee, Kraft, Nestlé, Hilton Hotels, Ford, Air New Zealand, Lockheed and Disney. He has also consulted with B2B clients in the 3PL logistics category, including UTi, and in tech for Cisco, Affinity Solutions and VisibilityOne. He has had the honor of driving innovation for 15 years as an adjunct professor at Art Center College of Design, where he constructed the curriculum for concepting and producing high-end consumer advertising commercials, and running the college ad course Designing TV Commercials.

John has earned many awards for creating effective work for national clients, including Clio, Cannes, ADDYs, Effies, Art Directors Club of Los Angeles, John Caples Award and the National Public Relations Society of America (PRSA).

James Hamilton

James Hamilton, Brand Director

James has over 15 years of agency experience as a brand strategist and storyteller. He specializes in complex brands, products and services that need a simple, compelling story for their customers. He helps our clients distill that complexity — complicated markets, diverse customers, unique selling propositions and more — into focused strategies that start and end with their business goals.

James has worked on 50+ brands and offerings for multinational market leaders to start-up disruptors in industries including healthcare, enterprise & infrastructure technologies, biotech, financial services, packaging and professional services. A few well-known companies he has helped include IBM, Filtration Group, Merck KgAA, Alcon, MWV, Abbott, AMD, Emerson Network Power and Liberty Mutual.

Erin Vaughan

Erin Vaughan, Head of Copywriting

Erin Vaughan leads our team of in-house copywriters, ensuring our clients content exceeds their expectations and is delivered on time, error free!
She came to content writing by way of the publishing world, where she spent several years creating ebooks for romance writers. After enough vampire novels for a lifetime, she moved over to full-time writing in 2015 and has never looked back. She also writes for Modernize and Fitness Trainer and is the marketing manager for HomeBit.com. She loves to pair together unexpected words, phrases, and concepts to create interesting written concoctions, and she's thankful to have a job where she gets to learn something new every day. 
She works to support her three-legged dog, two needy cats, and book buying habit. In her free time, you can catch her reading, hiking or pointing out dogs to people when there are dogs.

Reagan Neely

Reagan Neely, Account Manager

Reagan started her career in client services by doing customer service for Sony’s consumer products. If you ask, she’ll have plenty of horror/funny stories to tell you about that experience. After working as an account manager for Dell and BedWatch (a hospital tech company), she discovered her passion for client services and training. She also discovered expertise with online marketing account management during her tenure at Web.com.

Reagan has managed all types and sizes of clients, including hospitals, doctors, lawyers, managed IT providers and more. She loves coming up with plans for her clients to maximize their return on investment, no matter what service they’re using.

Reagan lives in a funky suburb of Austin, Texas and loves spending time with her small family of two dogs and her husband, daughter and new baby boy. Her hobbies include baby watching, binge-watching Netflix and singing.

Jacqueline Byrne

Jacqueline Byrne, Designer

Jacqueline is a rare breed of art director. Grounded in art trends and rooted in strategy, Jacqueline brings both a visual and a cunning eye to Neon Ambition. She specializes in holistic art direction, maintaining focus on the single most important message a client wants to convey and making sure everything funnels back to that point.

Jacqueline has a master’s degree in advertising with a focus in creative from the University of Texas at Austin, and bachelor’s in advertising from Western Kentucky University. She has received numerous advertising and design awards, spanning Addys, Markies, Louies and a global D&AD pencil for excellence in art direction. She has worked on major brands such as Snickers, Jack Daniel's, Austin Tourism, Domino's, Starbucks and Texas Lottery. 

Originally from England, Jacqueline made her way to Austin to immerse herself in the awesome design and advertising community, and to enjoy tacos for every meal. She spends most nights on the couch with her laptop, her cat, her fiancé and a good glass of wine, in that order.

Lauren Pezzullo

Lauren Pezzullo, Content Writer

Lauren is a lifelong lover of words and books. Her favorite part of her job is being able to harness the power of storytelling to help businesses build their brands and reach their goals. As a writer and editor with a background in publishing, she's covered such diverse topics as solar energy and green living, creative digital marketing, music reviews for various bands and how to make a DIY cat window perch. Her publications include Austin Monthly, Edible Communities, Do It Yourself Network, AlterNet and more. When she's not doting on her Maine Coon cat, Lauren is writing a novel, playing guitar poorly and creating stop-motion movies.

Sarah Hudgens

Sarah Hudgens, Senior Content Editor

Sarah makes sure all of Neon Ambition’s copy is clear, on-brand and error-free. Her favorite part of her job is wrestling with stubborn, unrefined copy until it bends into elegance. She has been editing, writing and proofreading full time since she received her MFA in 2006. An ad agency veteran, she has applied her expertise to traditional and digital projects running the gamut from print ads to emails, brochures to websites, and organic to paid social media. Her client list includes Alcon, Invisalign, car2go, Texas Education Agency and the Don’t Mess with Texas campaign.

In her free time, Sarah makes pottery, wrangling clay instead of copy. She also loves to camp, hike and sip well-crafted cocktails on a patio with her wife in her hometown of Austin.

Kenneth Taylor

Kenneth Taylor, Web Development

Discovering his love for complex problems and technology mixed with helping others, Kenneth fell in love with coding, specifically web and app development. Helping businesses utilize their untapped data sources and ensuring their brand is optimized and consistent on every device and platform is his speciality (except for IE 8).

Currently living in Redondo Beach, when not exploring the web, you can find Kenneth riding up and down Pacific Coast Highway training for the BikeMS Bay to Bay to support Multiple Sclerosis or enjoying a good craft stout with friends!

Keyon Hedayati

Keyon Hedayati, Google Analytics

Keyon is a user experience analyst and project manager specializing in online conversions, web analytics and UX improvements. In his 12 years of experience, he has managed a variety of projects from inception to execution across online marketing, internal and external support, and user engagement with measurable results. Keyon loves CRO work because the success (or failure) of your idea is quickly evident. He thrives on learning, especially from failure.

Keyon has been Web Analytics Association certified since 2008, and a Google Analytics Individual Qualified (GAIQ) program member since 2007. He’s an expert in Excel and Optimizely with significant experience using macros (VBA) and building forms, and working in jQuery.

Keyon plays tennis and soccer for exercise, but at heart he’s a gamer. His favorite is still a classic game of Dungeons and Dragons. Having lived in several countries abroad, he also loves to travel, meet people and try new, exotic foods.

Joel Deitz

Joel Deitz, Creative Director

Joel has over 20 years of professional art direction, design and production experience across various industries. As a creative director he inspires brand vision, helps develop marketing approach and guides consumers to see clearly. He’s created packaging for L’Oreal and Maybelline, developed interactive video and design for media company Pseudo and partnered in the Brooklyn-based industrial design shop Firebrand. He specializes in branding while supporting clients in the entertainment, technology and outdoor lifestyle industries. Joel has a Bachelor of Fine Arts in Graphic Design from The Corcoran School of Design in Washington, D.C.

David Brown

David Brown, Head of Link Building

David has been one of the top SEO consultants and link builders in the country for 19 years. He understands the most effective ways to find and reach out to authoritative sites to get links placed on their site that link back to yours. He is the master of evaluating backlink profiles and creating link building strategies to help you outrank your competition.

Brandon Estes

Brandon Estes, Head of CRO

Brandon has been building and optimizing landing pages and websites for over 12 years. Like most excellent CRO experts, he has a wide-ranging, diverse experience base that led him to CRO.

A self-taught programmer, he started his career as a web application developer before quickly jumping to digital marketing — building and optimizing direct response ad campaigns on Adwords and Facebook. He combined that big-picture perspective with his web development capabilities to optimize websites for conversion.

Brandon has optimized sites for companies big and small, including Whitepages.com, Spokeo.com, Credit.com, BackgroundChecks.com, Indeed.comHonest.com, and UnderArmour. He also carries the highest certification in the CRO industry (ConversionXL).

Brandon's had the privilege of studying CRO, analytics and conversion copywriting under industry titans such as Peep Laja, Craig Sullivan and Joanna Wiebe. Now he brings his professionalism to the Neon Ambition team.

Jordan Slover

Jordan Slover, Founder

Originally from Indiana, Jordan gained his online marketing experience working in New York, London, Sydney and now Austin. He was lucky enough to start his career at Google in NYC, working with the top 500 e-commerce companies to improve their conversion rates. He then transferred to the London office, where he led the Google Analytics Partner program for 17 countries across Europe. This exposure to some of the best CRO specialists in the world opened his eyes to the power of understanding Google Analytics data as well as user behavior and psychology to improve conversion rates.

After a year of travel with his girlfriend (now wife!) left them in Australia short on cash, Jordan joined a top web design agency in Sydney. Over the next three years, he started the online marketing division and grew it to over 50% of their revenue. Having finally found his calling and passion for helping companies grow, he decided to move to Austin to settle down and start Neon Ambition.

Jordan and his wife, Gemma, work/live to travel and try to make the most of every vacation day afforded to them. Visiting and hiking through America’s many national parks are high on their list of upcoming trips. When not travelling, their two dogs, Walter White and Eddie, keep them entertained and on the move. Living in Texas has also inspired Jordan to work on his barbecue and grilling skills, but he still has a long way to go before he’s anyone’s pitmaster.

Eddie Slover

Eddie Slover, Chief Treat Officer

Eddie is six pounds of pure ambition. He never lets his small stature stand in the way of the task at hand. 

Eddie knows the team values appreciation, and as Chief Treat Officer he's in charge of handing out treats for a job well done. He may eat more treats than he hands out but, hey, he's a dog. What can you expect? 

Walter White

Walter White, CEO of Dog Operations

Walter "Wally" White is the laziest member of Neon Ambition by a LONG shot. As CEO of Dog Operations, it's a wonder the dogs around the office ever get anything done. 

Wally likes to lead from his perch on top of the couch and alerts everyone that its dinner time at 5 p.m. each day. He's Eddie's best friend and worst sworn enemy.