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We understand all the nuances of ethical legal marketing (including ABA Rule 7.2 and California Rules of Professional Conduct Rule 1-400).
We also know how to turn “legalese” into layman’s terms in order to find potential clients who need legal help but don’t know what to search for.
We know how to design web pages that rank on Google, attract visitors and turn them into clients.
Your awards (SuperLawyers, AVVO Clients Choice, etc.), achievements, testimonials and case results can build trust to turn website visitors into cases!
FVF Law is a values driven personal injury law firm in Austin, TX. Their involvement in the Austin community, compassion for people who are harmed in accidents, and commitment to providing transparent and honest legal representation sets them apart from the highly competitive personal injury law field.
The lawyers at FVF Law needed help crafting a SEO strategy that would bring their message to the right audience. They wanted to ensure that their unique voice and vision came through clearly. After growing frustrated with prior marketing agencies, FVF Law hired Neon Ambition to increase their online presence, improve their attorney-related content, law firm SEO, landing pages, websites, and help their content rank higher on Google.
Neon Ambition recognized that to best help FVF Law, it was necessary to take stock of their assets as well as their site’s SEO challenges. Because the FVF website was already in decent shape design-wise, rather than reinvent the wheel, we zeroed in on crucial technical SEO updates to make their site work harder for them.
Next, by combining thorough keyword research, competitive analysis and feedback from FVF, we generated topics for relevant and timely content that would better answer the queries people were searching for. Our legal copywriting team wrote over 40 new pages… Read the full blog here.
