Propel Your Legal Copywriting to the Next Level

You already know that effective copywriting is good for your firm’s business development, Google rankings, and overall publicity. But what is effective copywriting, anyway, and how do you engage in it for your law firm in a meaningful way?

In this guide, we’ll answer some of your burning questions about copywriting for law firms so that you can publish authentic copy that complies with the rules and regulations of your state bar and the American Bar Association’s ethical guidelines, especially when it comes to the rules on marketing and advertising.

What does being a “top agency” really mean? At Neon Ambition, we think it’s having the nimbleness and flexibility to serve a diverse client base with digital marketing solutions that actually deliver. 

No one wants to think of their company as just another name on a search results page. That’s why whenever a company—whether they’re a small IT provider or a large national law firm—approaches us and asks for help, our first objective is to get curious. We want to know who they are and what they care about, and of course, who they want to work with.

Earlier in the year, we had the privilege of being named one of the top digital marketing agencies in Texas by Clutch. We were thrilled to learn that our efforts to provide stellar service, cutting-edge strategy, and amazing results were being recognized by one of the most well-respected agency review sites out there.

But we didn’t stop at Texas. Now, Clutch has named us a global leader in digital marketing, including us in their list of the top 1000 agencies in the world.

National Law Firm Wins Big with Neon Ambition Google Ads Strategy

Learn how we helped prestigious firm Janet, Janet & Suggs generate 550% more conversions with an 85% lower CPA, all while spending 10% less!

Janet, Janet & Suggs is a reputable law firm with a 40-year track record of successful jury verdicts, resulting in millions in compensation for their clients — including impressive settlements in some of the nation’s highest-profile sexual abuse and medical malpractice cases. As a national firm with locations in 13 cities across the United States, they are competing in multiple large and highly competitive markets. 

Increased SEO and Content Create Success in an Ultra Competitive Field 

A fresh SEO strategy helped an Austin law firm boost organic rankings on Google, leading to a surge in traffic, leads and new cases.

FVF Law is a values driven personal injury law firm in Austin, TX. Their involvement in the Austin community, compassion for people who are harmed in accidents, and commitment to providing transparent and honest legal representation sets them apart from the highly competitive personal injury law field. 

The lawyers at FVF Law needed help crafting a SEO strategy that would bring their message to the right audience. They wanted to ensure that their unique voice and vision came through clearly. After growing frustrated with previous agencies, FVF Law hired Neon Ambition to increase their online presence and help their content rank higher on Google. 

When you’re looking for a new computer or air conditioning repair service, is your first impulse to call up a salesperson to ask questions? Probably not. With the internet providing website upon website of peer reviews, informational articles and recommendations, salespeople no longer bear the onus of educating potential buyers.

WP Engine is one of the leading web hosting providers for WordPress websites. As a managed web hosting company, WP Engine takes care of all the security needs for your site while providing enterprise-quality servers that are fast and reliable. At Neon Ambition, we advise clients to use WP Engine for WordPress website hosting because it provides the support, speed, consistency and features needed to maintain a quick and secure site that their customers will love.

Here are just a few of the reasons why we recommend (and love!) WP Engine:

No one needs an excuse to visit Vegas, but in our case, we have a great reason to head west: The National Association of Homebuilders International Builders’ Show. For six days, the Las Vegas Convention Center will be transformed into a showcase of the industry’s leading innovators, decision-makers and trailblazers — and Neon Ambition will be there to soak it all in.

After you’re done sampling all the entertainment Sin City has to offer, catch us at the conference for a little one-on-one time. Or grab a drink and chat with our founder, Jordan Slover, at The Official IBS House Party. We want to hear all about your latest projects, marketing goals and current strategies. We’ll even lend you a listening ear so you can discuss your challenges and pain points — and how you’re hoping to improve your current lead generation and branding campaigns. You might be surprised how much you can learn over one beer!

It’s that time again: the new year, when everyone is hurrying to crush their #fitnessgoals before that resolution gusto wears out. We’re all about making positive changes, but you deserve more than another gym membership you won’t use after March.

That’s why this year, we recommend turning your focus to another kind of fitness: the health of your company’s Google Ads account. Your ads are no different than your body; they need a little attention now and then if they’re going to perform at their best. Here are a few small exercises you can use to whip your Google Ads into shape.

Today’s marketers have plenty of sophisticated and innovative digital platforms at their disposal to spread their messages: social media, Google ads, landing pages, and more. Yet one of the most important channels isn’t that new at all — in fact, it’s been around since the seventies.

New marketing channels come and go, but email remains one of the most powerful tools in a marketer’s arsenal. Email is often considered more effective than social media, and usually boasts very high ROI as well. Email is typically cheaper than print media and easier to initiate than advertising campaigns. Other channels may be more valuable if you’re hoping to drive engagement or create buzz, but when it comes to reigniting interest or moving leads down the sales funnel, email is king.