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10 Ways to Improve Your Facebook Lead Ads

Most of us are addicted to Facebook and don't want to leave the app once we're in it, thanks to its brilliant UX. This can pose an issue for advertisers who are trying to collect leads.

Thankfully, Facebook created "lead ads" to solve that problem! Lead ads allow advertisers to collect information from prospects within the Facebook platform, instead of sending them to a landing page. If well executed, lead ads are a cost-effective and ROI-focused strategy to generate more potential leads.

We test Facebook lead ads on a regular basis, and here are 10 findings that, on average, measurably improve results.

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Test Your Mobile Site Speed

 

Google has a new site testing tool that shows page speed in a different light.

New research from Google has shown that up to 50% of users can leave a site in the time it takes the home page to load. 

To drive this point home, Google has created a new mobile testing tool to give you an estimate of the number of users your website may be losing while the page loads.

 

They also give a benchmark of your site tested against other sites in your industry (though "industries" are very broadly defined). 

 

This tool is Google's way of reiterating how important it is to improve page speed. This affects SEO of course, but the primary concern should be overall usability and conversion rates. If users are bouncing from your website, they may be bouncing from your paid marketing efforts, causing you to waste money, lose leads and, more importantly, lose sales. 

As more and more online traffic shifts to mobile, Google is going to increasingly emphasize speed. All web developers and SEOs are going to have to become experts at making sites run faster. 

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Back in the Blogging Saddle...

Here at Neon, we've been experiencing the age-old digital marketing agency dilemma: lively client rosters and plenty of work to do means your own marketing gets placed on the back burner.

Every day, we utilize marketing strategies and tactics that very few other agencies use, and we even reinvent the wheel sometimes! We thought we would start documenting these approaches so others can learn from our internal thought-leadership.

Each one of our team members is a "guru" in his or her own right, so you will be hearing from all of us at times. Read on to see the topics we'll cover and the people you'll hear from!

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Are You Making this Costly PPC Mistake?

 

Pop quiz: when was the last time someone changed your PPC ad copy? If it’s been more than a month there’s a good chance some of your ad campaigns are in trouble.

Neglecting your PPC ads is a costly mistake that can rob not only your campaigns of effectiveness, but your pocket book by paying too much per click over time. When this happens, you’ll start to lose some of the business you are currently generating with the help of these important campaigns.

There are several reasons for this:

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How to Optimize Your Mobile PPC Ads

 

So you’ve decided mobile PPC is right for your company and now you want to make sure your mobile PPC campaign is both effective and profitable. If so, optimization has just become absolutely vital to your PPC strategy.

This is because there often is no “second place” when it comes to mobile PPC ads. PPC ads shown on a desktop or laptop pc can generate leads when they are in the 1st, 2nd, 3rd, and even 4th place spots. But on mobile, customers really only see that first place ad where it shows up at the top of the screen, right before the

 organic search results. The second and third place ads are typically down at the bottom of the page, where customers are unlikely to ever see it.

If you’re going to be in this race at all, you have to be “in it to win it.”

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Are You Wasting Money On Mobile Advertising?

 

You might not realize it, but Google AdWords is automatically set to display your PPC ads on mobile phones. For some companies, this will be a good thing. Other companies may well lose significant amounts of money to this default setting.

There is no doubt that mobile advertising is important, but all businesses will not benefit from all forms of mobile advertising at all times.

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100 Blog Post Ideas For Any Business

Blogging is great for SEO as well as for conversion optimization. Not only does it help get fresh content onto your website which Google loves, it also is an opportunity to share with your visitors what makes your business qualified or a bit of your personality or company culture. Yet so few companies take twenty to thirty minutes a week to blog. The main feedback (read excuse) I hear from clients is that they don't know what to write about. It's true, deciding what to blog every week can be a bit of a headache. With so many business owners falling ill to writers block, I have decided to try to provide a cure with this week’s treatment of 100 blog post ideas any business can take advantage of.

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Google Adwords Keywords, Language, Location, and Ad Formats

 

Hello and welcome to my new blog series, “Learning With The Intern”! My name is Tradd Salvo and I am the new Neon Ambition intern. I graduated from West Virginia University in 2014 with a major in advertising and I am currently in the graduate advertising program at the University of Texas. I am an advertising junkie and pretty obsessed with the Austin lifestyle, especially breakfast tacos.

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Neon Ambition Joins Google Partner Program!

Here at Neon Ambition we have been working tirelessly to bring our clients the best PPC service Austin has to offer. In August our hard work paid off in the form of establishing ourselves as a certified Google Partner. What does it mean to earn the Google Partner badge? Earning the badge shows that our online marketing agency is trusted and backed by Google to effectively and professionally manage Google AdWords campaigns.

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PPC Management - Foundations for Success

Google AdWords is one of the quickest and most effective ways business owners can drive traffic to their websites and get a customer to take action. This action could be in the form of a phone call or email requesting further information or a quote, signing up to receive updates from the company or even completing a sale on an ecommerce site. The better your AdWords PPC campaign is setup and managed, the more likely your new visitors will turn into a conversion. In order to generate more conversions, your Google AdWords account needs to be built and optimized for success. Optimization is the process of improving your performance and reaching your goals without increasing your spend. At the most basic level, PPC management all starts with a well setup account and this post aims to explain a few key principles of doing just that.

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