Today’s marketers have plenty of sophisticated and innovative digital platforms at their disposal to spread their messages: social media, Google ads, landing pages, and more. Yet one of the most important channels isn’t that new at all — in fact, it’s been around since the seventies.
New marketing channels come and go, but email remains one of the most powerful tools in a marketer’s arsenal. Email is often considered more effective than social media, and usually boasts very high ROI as well. Email is typically cheaper than print media and easier to initiate than advertising campaigns. Other channels may be more valuable if you’re hoping to drive engagement or create buzz, but when it comes to reigniting interest or moving leads down the sales funnel, email is king.Read More