When you’re looking for a new computer or air conditioning repair service, is your first impulse to call up a salesperson to ask questions? Probably not. With the internet providing website upon website of peer reviews, informational articles and recommendations, salespeople no longer bear the onus of educating potential buyers.Read More
WP Engine is one of the leading web hosting providers for WordPress websites. As a managed web hosting company, WP Engine takes care of all the security needs for your site while providing enterprise-quality servers that are fast and reliable. At Neon Ambition, we advise clients to use WP Engine for WordPress website hosting because it provides the support, speed, consistency and features needed to maintain a quick and secure site that their customers will love.
Here are just a few of the reasons why we recommend (and love!) WP Engine:Read More
No one needs an excuse to visit Vegas, but in our case, we have a great reason to head west: The National Association of Homebuilders International Builders’ Show. For six days, the Las Vegas Convention Center will be transformed into a showcase of the industry’s leading innovators, decision-makers and trailblazers — and Neon Ambition will be there to soak it all in.
After you’re done sampling all the entertainment Sin City has to offer, catch us at the conference for a little one-on-one time. Or grab a drink and chat with our founder, Jordan Slover, at The Official IBS House Party. We want to hear all about your latest projects, marketing goals and current strategies. We’ll even lend you a listening ear so you can discuss your challenges and pain points — and how you’re hoping to improve your current lead generation and branding campaigns. You might be surprised how much you can learn over one beer!Read More
It’s that time again: the new year, when everyone is hurrying to crush their #fitnessgoals before that resolution gusto wears out. We’re all about making positive changes, but you deserve more than another gym membership you won’t use after March.
That’s why this year, we recommend turning your focus to another kind of fitness: the health of your company’s Google Ads account. Your ads are no different than your body; they need a little attention now and then if they’re going to perform at their best. Here are a few small exercises you can use to whip your Google Ads into shape.Read More
If a sold home is the ultimate destination in the long buyer journey people take when buying a home, landing pages are often the vehicle that starts the journey. A landing page is an independent page on your website, void of any navigation or links to social media, that is devoted solely to capturing leads. It should quickly and clearly get across who you are and what you have to offer.
Keep in mind that visitors coming to you from Google Adwords or any other media might be learning about your brand for the very first time. The copy, imagery, CTAs, and forms on these pages should be chosen to provide enough information about your homes to make the visitor want to know more.Read More
Here’s a quick exercise for you: can you draw the McDonald’s logo from memory? How about Apple's or Adidas's? Maybe you wouldn’t nail every element, but you’d probably get pretty close, right?
You’ve just seen evidence of branding at work. The right branding elements — names, symbols, messaging and design — can transcend mere marketing to impact our daily lives. For instance, you probably don’t say you’re using a search engine. You’re “Googling it.” Our loyalty to our cell phone brand is strong enough to spark some serious arguments. In fact, our affinity for certain brands is so deep, we’re willing to pay money for the privilege of displaying them on our clothes! It’s pretty astounding when you think about it.
We present the examples above to illustrate just how influential a good brand can be. When the elements of a brand are in harmony, they can weave a powerful narrative, inducing buyers to action. Your development is most likely a little less global than that of an international computer manufacturer, but it will be much easier for homebuyers to relate to your community if you develop a strong brand for it.
Here at Neon, we've been experiencing the age-old digital marketing agency dilemma: lively client rosters and plenty of work to do means your own marketing gets placed on the back burner.
Every day, we utilize marketing strategies and tactics that very few other agencies use, and we even reinvent the wheel sometimes! We thought we would start documenting these approaches so others can learn from our internal thought-leadership.
Each one of our team members is a "guru" in his or her own right, so you will be hearing from all of us at times. Read on to see the topics we'll cover and the people you'll hear from!Read More
Pop quiz: when was the last time someone changed your PPC ad copy? If it’s been more than a month there’s a good chance some of your ad campaigns are in trouble.
Neglecting your PPC ads is a costly mistake that can rob not only your campaigns of effectiveness, but your pocket book by paying too much per click over time. When this happens, you’ll start to lose some of the business you are currently generating with the help of these important campaigns.
There are several reasons for this:Read More
So you’ve decided mobile PPC is right for your company and now you want to make sure your mobile PPC campaign is both effective and profitable. If so, optimization has just become absolutely vital to your PPC strategy.
This is because there often is no “second place” when it comes to mobile PPC ads. PPC ads shown on a desktop or laptop pc can generate leads when they are in the 1st, 2nd, 3rd, and even 4th place spots. But on mobile, customers really only see that first place ad where it shows up at the top of the screen, right before the
organic search results. The second and third place ads are typically down at the bottom of the page, where customers are unlikely to ever see it.
If you’re going to be in this race at all, you have to be “in it to win it.”Read More
You might not realize it, but Google AdWords is automatically set to display your PPC ads on mobile phones. For some companies, this will be a good thing. Other companies may well lose significant amounts of money to this default setting.
There is no doubt that mobile advertising is important, but all businesses will not benefit from all forms of mobile advertising at all times.Read More