So you’ve decided mobile PPC is right for your company and now you want to make sure your mobile PPC campaign is both effective and profitable. If so, optimization has just become absolutely vital to your PPC strategy.
This is because there often is no “second place” when it comes to mobile PPC ads. PPC ads shown on a desktop or laptop pc can generate leads when they are in the 1st, 2nd, 3rd, and even 4th place spots. But on mobile, customers really only see that first place ad where it shows up at the top of the screen, right before the
organic search results. The second and third place ads are typically down at the bottom of the page, where customers are unlikely to ever see it.
If you’re going to be in this race at all, you have to be “in it to win it.”Read More