So you’ve decided mobile PPC is right for your company and now you want to make sure your mobile PPC campaign is both effective and profitable. If so, optimization has just become absolutely vital to your PPC strategy.

This is because there often is no “second place” when it comes to mobile PPC ads. PPC ads shown on a desktop or laptop pc can generate leads when they are in the 1^st, 2^nd, 3^rd, and even 4^th place spots. But on mobile, customers really only see that first place ad where it shows up at the top of the screen, right before the

 organic search results. The second and third place ads are typically down at the bottom of the page, where customers are unlikely to ever see it.

If you’re going to be in this race at all, you have to be “in it to win it.”

You might not realize it, but Google AdWords is automatically set to display your PPC ads on mobile phones. For some companies, this will be a good thing. Other companies may well lose significant amounts of money to this default setting.

There is no doubt that mobile advertising is important, but all businesses will not benefit from all forms of mobile advertising at all times.

Blogging is great for SEO as well as for conversion optimization. Not only does it help get fresh content onto your website which Google loves, it also is an opportunity to share with your visitors what makes your business qualified or a bit of your personality or company culture. Yet so few companies take twenty to thirty minutes a week to blog. The main feedback (read excuse) I hear from clients is that they don't know what to write about. It's true, deciding what to blog every week can be a bit of a headache. With so many business owners falling ill to writers block, I have decided to try to provide a cure with this week’s treatment of 100 blog post ideas any business can take advantage of.

Hello and welcome to my new blog series, “Learning With The Intern”! My name is Tradd Salvo and I am the new Neon Ambition intern. I graduated from West Virginia University in 2014 with a major in advertising and I am currently in the graduate advertising program at the University of Texas. I am an advertising junkie and pretty obsessed with the Austin lifestyle, especially breakfast tacos.

Here at Neon Ambition we have been working tirelessly to bring our clients the best PPC service Austin has to offer. In August our hard work paid off in the form of establishing ourselves as a certified Google Partner. What does it mean to earn the Google Partner badge? Earning the badge shows that our online marketing agency is trusted and backed by Google to effectively and professionally manage Google AdWords campaigns.

Google AdWords is one of the quickest and most effective ways business owners can drive traffic to their websites and get a customer to take action. This action could be in the form of a phone call or email requesting further information or a quote, signing up to receive updates from the company or even completing a sale on an ecommerce site. The better your AdWords PPC campaign is setup and managed, the more likely your new visitors will turn into a conversion. In order to generate more conversions, your Google AdWords account needs to be built and optimized for success. Optimization is the process of improving your performance and reaching your goals without increasing your spend. At the most basic level, PPC management all starts with a well setup account and this post aims to explain a few key principles of doing just that.

I recently had the good fortune to attend an event where one of my favorite entrepreneurs and fellow Indiana University alumni, Mark Cuban, was the guest speaker. The talk was put on by Entrepreneurs' Organization (EO) Austin and was titled "Rocking Entrepreneurship". I've followed Mark since I was a freshman at Indiana University where he is one of our most successful alumni and jumped at the chance to hear him speak. If you're not aware of how made his fortune, he and another Hoosier alumni started a company called AudioNet in order to be able to listen to IU basketball games outside Indiana. They later renamed the company Broadcast.com and sold it to Yahoo! for 6 Billion dollars. I only wish my love for IU Basketball could some day pay those kinds of dividends!

The World Wide Web, or www, as it's commonly referred to, consists of more than 60 trillion web pages and files interlinked together by a complex set of hyperlinks. Search engines help us navigate through this tremendous amount of data to find the most relevant information regarding what we were searching for in a matter of seconds. Search engines are a regular part of daily life for almost everyone but few take the time to understand how they work. If you're here reading this I assume you want to know so although the actions and computing power required to perform the billions of searches Google, Yahoo! and Bing do everyday is very complex, how they do this can be summarized in 3 simple steps.

This question depends entirely on your goals, what industry you're in and what location you want to target. Are you currently desperate for leads or are you just looking to get an extra job or two a month? At Neon Ambition, our PPC management service starts by working backwards from your goals to help you understand how many visitors you’ll need to send to your site each month in order to get the number of leads or sales you need to hit your goals for growth.

Two of the most common questions I get asked regarding Adwords pay per click (ppc) advertising are "How much does it cost?" and What should my budget be?" In this post I’ll walk you through how to answer the question of cost and in my next post we'll tackle determining an appropriate monthly budget. Of course if you’d rather have Neon Ambition answer these questions for you or want to double check to make sure you’ve done your homework right, that’s what we’re here for! We have built our business using Google AdWords and offer ppc management for most of our clients.