Did you know you can actually rank better than #1? For certain queries, Google will show a “featured snippet” above the search results.
What’s a featured snippet?
A featured snippet is a section extracted from your web page enhanced to draw user attention on the Google results page. When Google recognizes that a query asks a question, it displays a top result as the featured snippet in the search results.
Featured snippets are not part of the traditional knowledge graph — they are a special way of displaying the information from a single site. The site that earns a featured snippet, based on Google’s assessment that it is the best answer for a question, whether explicit or implicit, gets to rank in “position 0” and have its content and URL displayed above the rest of the traditional organic search results.
What types of featured snippets are available?
There are a few different types, including:
- Chart or graph
The webpage’s title and URL can also be a featured snippet. The type of snippet that appears often depends on the nature of the question asked and the nature of the answer.Read More