Most of us are addicted to Facebook and don't want to leave the app once we're in it, thanks to its brilliant UX. This can pose an issue for advertisers who are trying to collect leads.
Thankfully, Facebook created "lead ads" to solve that problem! Lead ads allow advertisers to collect information from prospects within the Facebook platform, instead of sending them to a landing page. If well executed, lead ads are a cost-effective and ROI-focused strategy to generate more potential leads.
We test Facebook lead ads on a regular basis, and here are 10 findings that, on average, measurably improve results.Read More