If a sold home is the ultimate destination in the long buyer journey people take when buying a home, landing pages are often the vehicle that starts the journey. A landing page is an independent page on your website, void of any navigation or links to social media, that is devoted solely to capturing leads. It should quickly and clearly get across who you are and what you have to offer.
Keep in mind that visitors coming to you from Google Adwords or any other media might be learning about your brand for the very first time. The copy, imagery, CTAs, and forms on these pages should be chosen to provide enough information about your homes to make the visitor want to know more.Read More