Google has a new site testing tool that shows page speed in a different light.
New research from Google has shown that up to 50% of users can leave a site in the time it takes the home page to load.
To drive this point home, Google has created a new mobile testing tool to give you an estimate of the number of users your website may be losing while the page loads.
They also give a benchmark of your site tested against other sites in your industry (though "industries" are very broadly defined).
This tool is Google's way of reiterating how important it is to improve page speed. This affects SEO of course, but the primary concern should be overall usability and conversion rates. If users are bouncing from your website, they may be bouncing from your paid marketing efforts, causing you to waste money, lose leads and, more importantly, lose sales.
As more and more online traffic shifts to mobile, Google is going to increasingly emphasize speed. All web developers and SEOs are going to have to become experts at making sites run faster.Read More