Google AdWords is one of the quickest and most effective ways business owners can drive traffic to their websites and get a customer to take action. This action could be in the form of a phone call or email requesting further information or a quote, signing up to receive updates from the company or even completing a sale on an ecommerce site. The better your AdWords PPC campaign is setup and managed, the more likely your new visitors will turn into a conversion. In order to generate more conversions, your Google AdWords account needs to be built and optimized for success. Optimization is the process of improving your performance and reaching your goals without increasing your spend. At the most basic level, PPC management all starts with a well setup account and this post aims to explain a few key principles of doing just that.Read More
I recently had the good fortune to attend an event where one of my favorite entrepreneurs and fellow Indiana University alumni, Mark Cuban, was the guest speaker. The talk was put on by Entrepreneurs' Organization (EO) Austin and was titled "Rocking Entrepreneurship". I've followed Mark since I was a freshman at Indiana University where he is one of our most successful alumni and jumped at the chance to hear him speak. If you're not aware of how made his fortune, he and another Hoosier alumni started a company called AudioNet in order to be able to listen to IU basketball games outside Indiana. They later renamed the company Broadcast.com and sold it to Yahoo! for 6 Billion dollars. I only wish my love for IU Basketball could some day pay those kinds of dividends!Read More
The World Wide Web, or www, as it's commonly referred to, consists of more than 60 trillion web pages and files interlinked together by a complex set of hyperlinks. Search engines help us navigate through this tremendous amount of data to find the most relevant information regarding what we were searching for in a matter of seconds. Search engines are a regular part of daily life for almost everyone but few take the time to understand how they work. If you're here reading this I assume you want to know so although the actions and computing power required to perform the billions of searches Google, Yahoo! and Bing do everyday is very complex, how they do this can be summarized in 3 simple steps.Read More
This question depends entirely on your goals, what industry you're in and what location you want to target. Are you currently desperate for leads or are you just looking to get an extra job or two a month? At Neon Ambition, our PPC management service starts by working backwards from your goals to help you understand how many visitors you’ll need to send to your site each month in order to get the number of leads or sales you need to hit your goals for growth.Read More
Two of the most common questions I get asked regarding Adwords pay per click (ppc) advertising are "How much does it cost?" and What should my budget be?" In this post I’ll walk you through how to answer the question of cost and in my next post we'll tackle determining an appropriate monthly budget. Of course if you’d rather have Neon Ambition answer these questions for you or want to double check to make sure you’ve done your homework right, that’s what we’re here for! We have built our business using Google AdWords and offer ppc management for most of our clients.
You hopefully read our six questions to answer when starting to consider your company's content marketing strategy on our main content marketing page. We've found clients typically answer questions one and two fairly well (although understanding who your target market is goes far beyond their demographics), but when it comes to understanding what type of content to create they really look to us for guidance. This is the fun part for our Austin Content Marketing Agency as we get to start researching what exactly it is you will write, create videos, infographics or how to guides about. Research drives everything we do at Neon Ambition and deciding what information your customers or potential customers are looking for is one of the most important steps in creating your content marketing strategy. Creating quality content that either informs, entertains or educates is time consuming so we don’t want to waste time answering questions no one is asking.Read More
Being an Austin SEO Company it's hard to go a few days without meeting someone who's working on a new app or works for a company whose sole business is based on an Iphone and/or Android app. Even my banker told me he's going back to school to learn how to program apps. Coming up with an idea for an app that appeals to the masses is difficult and building it to be slick and easy to use even more so. But the number one challenge app developers I meet tell me they are facing is getting their app found in the Apple App Store and/or Google Play store. They often come to me for SEO services but what they really need is App Search Optimization (ASO) and SEO.Read More
Howdy Texas! We're glad to be here. Why are we here you ask? I've wanted to start my own business for the longest time and I finally found something I'm passionate and good enough at to take the plunge. Neon Ambition, (story behind the name), is the newest Austin SEO company but our experience and superior listening skills are why we are confident we'll succeed in a crowded marketplace.Read More