It’s that time again: the new year, when everyone is hurrying to crush their #fitnessgoals before that resolution gusto wears out. We’re all about making positive changes, but you deserve more than another gym membership you won’t use after March.

That’s why this year, we recommend turning your focus to another kind of fitness: the health of your company’s Google Ads account. Your ads are no different than your body; they need a little attention now and then if they’re going to perform at their best. Here are a few small exercises you can use to whip your Google Ads into shape.

Most of us are addicted to Facebook and don't want to leave the app once we're in it, thanks to its brilliant UX. This can pose an issue for advertisers who are trying to collect leads.

Thankfully, Facebook created "lead ads" to solve that problem! Lead ads allow advertisers to collect information from prospects within the Facebook platform, instead of sending them to a landing page. If well executed, lead ads are a cost-effective and ROI-focused strategy to generate more potential leads.

We test Facebook lead ads on a regular basis, and here are 10 findings that, on average, measurably improve results.

Pop quiz: when was the last time someone changed your PPC ad copy? If it’s been more than a month there’s a good chance some of your ad campaigns are in trouble.

Neglecting your PPC ads is a costly mistake that can rob not only your campaigns of effectiveness, but your pocket book by paying too much per click over time. When this happens, you’ll start to lose some of the business you are currently generating with the help of these important campaigns.

There are several reasons for this:

So you’ve decided mobile PPC is right for your company and now you want to make sure your mobile PPC campaign is both effective and profitable. If so, optimization has just become absolutely vital to your PPC strategy.

This is because there often is no “second place” when it comes to mobile PPC ads. PPC ads shown on a desktop or laptop pc can generate leads when they are in the 1^st, 2^nd, 3^rd, and even 4^th place spots. But on mobile, customers really only see that first place ad where it shows up at the top of the screen, right before the

 organic search results. The second and third place ads are typically down at the bottom of the page, where customers are unlikely to ever see it.

If you’re going to be in this race at all, you have to be “in it to win it.”

You might not realize it, but Google AdWords is automatically set to display your PPC ads on mobile phones. For some companies, this will be a good thing. Other companies may well lose significant amounts of money to this default setting.

There is no doubt that mobile advertising is important, but all businesses will not benefit from all forms of mobile advertising at all times.

Hello and welcome to my new blog series, “Learning With The Intern”! My name is Tradd Salvo and I am the new Neon Ambition intern. I graduated from West Virginia University in 2014 with a major in advertising and I am currently in the graduate advertising program at the University of Texas. I am an advertising junkie and pretty obsessed with the Austin lifestyle, especially breakfast tacos.

Here at Neon Ambition we have been working tirelessly to bring our clients the best PPC service Austin has to offer. In August our hard work paid off in the form of establishing ourselves as a certified Google Partner. What does it mean to earn the Google Partner badge? Earning the badge shows that our online marketing agency is trusted and backed by Google to effectively and professionally manage Google AdWords campaigns.

Google AdWords is one of the quickest and most effective ways business owners can drive traffic to their websites and get a customer to take action. This action could be in the form of a phone call or email requesting further information or a quote, signing up to receive updates from the company or even completing a sale on an ecommerce site. The better your AdWords PPC campaign is setup and managed, the more likely your new visitors will turn into a conversion. In order to generate more conversions, your Google AdWords account needs to be built and optimized for success. Optimization is the process of improving your performance and reaching your goals without increasing your spend. At the most basic level, PPC management all starts with a well setup account and this post aims to explain a few key principles of doing just that.

This question depends entirely on your goals, what industry you're in and what location you want to target. Are you currently desperate for leads or are you just looking to get an extra job or two a month? At Neon Ambition, our PPC management service starts by working backwards from your goals to help you understand how many visitors you’ll need to send to your site each month in order to get the number of leads or sales you need to hit your goals for growth.

Two of the most common questions I get asked regarding Adwords pay per click (ppc) advertising are "How much does it cost?" and What should my budget be?" In this post I’ll walk you through how to answer the question of cost and in my next post we'll tackle determining an appropriate monthly budget. Of course if you’d rather have Neon Ambition answer these questions for you or want to double check to make sure you’ve done your homework right, that’s what we’re here for! We have built our business using Google AdWords and offer ppc management for most of our clients.