Keep the Quality Content Coming
Blogs generate awareness, establish authority and make visitors trust you.
Your blog can establish your company as an authority in your industry when you create content with thought leadership. Your blog content should add value to the existing knowledge base within your industry. Even if your audience is not immediately interested in your offering, you are introducing yourself as a valuable and trusted source of information. This may lead to them contacting you in the future.
Blogs can also afford you an opportunity to step outside the bounds of heavily vetted website copy to develop your company's brand voice. People read your blog to get to know you and your business. They can see your values and decide whether they align with their own. Take advantage of that opportunity, and don't be afraid to show the world who you are. Raise that brand flag with pride!
We can help you determine the topics of your blog by:
- Conducting content audits and creating content recommendations
- Developing your buyer personas to find more personalized topics
- Researching the top-performing keywords from your paid search campaigns
- Investigating your competitors' sites to see what they are blogging about
- Listening to the social conversations happening in your industry, customer service requests, and any other feedback channels you have
We will also help you create a content strategy and content calendar to organize these ideas and keep you on track.
Like Sunshine on a Cloudy Day
Make your blog shine with a few helpful tips:
Ask the Team to Write
From the CEO to the secretary, get the whole team involved and show the world how smart and helpful your team is from top to bottom. Asking your team to contribute will also naturally keep them up to date on industry trends.
Outsource Your Writing
If asking your team to write is not a sustainable long-term plan, find a great writer that is experienced in your line of work. We have a lot of great copywriters!
A little personality in a blog post can go a long way. People like working with people they like. Adding humor in topics that are usually considered “boring” can increase your readership and blog subscriptions.
Be an Educational Storyteller
Make sure your readers will feel they learned something new from each of your posts. Offer information that no one else is talking about. Or add to the current industry wisdom with a new perspective. Supply proof with stories about your own experiences.