Does your content have what it takes to be #1?
Our content audit will help you understand how much and what type of content is needed to outrank your competition.
A content audit is a comprehensive list of all existing content assets that might be used for online marketing and optimization, along with a priority rating and availability for use online. Content audits include recommendations for reorganizing, repurposing, improving or pruning content.
Our content audit will include an analysis of all pages on your site for factors such as traffic, link equity, social shares and direct organic traffic, combined with an assessment of the value to users of the content. For example, is this a page that plays a vital role in the path to conversion?
This is not to be confused with an ongoing content strategy. It is, rather, an in-depth assessment of all current online (and some offline) content to assess the value of that content to search engine optimization.
We will look for not only gaps in your current content and opportunities to add new content to assist your SEO efforts, but also content that is underperforming. Content with little to no traffic, link equity, social engagement, etc., may need to be removed, improved, consolidated or promoted, and we will provide detailed recommendations on a page-by-page basis.
Content Comes in Many Forms
From foundational content to strategic content, we help our clients understand what type is needed to help outrank their competition.
This is the content on the main pages of your website that describes who you are and what you do. Without this content, you wouldn’t have a website.
This is content that dives deeper into why someone should work with you. It is often found in the form of blog articles, whitepapers, case studies, infographics or videos.