Marketing Emails That People Actually Read

There’s a great big world of email out there, and we want to help you step into it.

emailmarketing.png

We don’t want you sending the same message to your entire email database. If you try to speak to everyone with the same message, you’ll likely end up converting no one. We’ll develop a comprehensive email strategy to ensure you’re reaching out to your audience in an intelligent, consistent way. This includes newsletters, of course, but we’ll also be looping in things like:

  • Lead nurturing using segmentation and marketing automation
  • Product emails such as announcements, invitations and updates
  • Transactional emails such as confirmation, welcome and thank you
  • Event emails about webinars, tradeshows, podcasts, etc.
  • Specific audience emails like internal updates, co-marketing, franchise outreach or social media group messages

After the plan is set, we’ll put it in motion with a production and promotion schedule. That includes designing all templates, creating copy if needed, quality control testing and sending to the right audience at the right time.

 
2017_digital_agency_certifiedbadge_thenationals
 
Learn more about our email marketing approach!
Let's Go

But Wait . . . There’s More

Our email marketing service can also include:

Email Provider Selection

We can help you select the best email provider for your company and get your account set up. Our preferred providers are HubSpot, MailChimp and Active Campaign, but we can work with any platform you choose.

Email Campaign Audit

If you have an existing email marketing program, we’ll do a comprehensive audit with actionable takeaways.

Benchmarking

To make sure we’re keeping an eye on the emails that need the most attention, we start with a point of reference against which we can compare performance.

Optimization

We keep an eye on open, click and bounce rates and run A/B tests to see what gives us a better result.