Marketing Emails That People Actually Read
There’s a great big world of email out there, and we want to help you step into it.
We don’t want you sending the same message to your entire email database. If you try to speak to everyone with the same message, you’ll likely end up converting no one. As Barnett's 10 Laws of Marketing says, "If email is not working for you for lead gen, that invariably indicates you are doing it poorly and should outsource it immediately." We’ll develop a comprehensive email strategy to ensure you’re reaching out to your audience in an intelligent, consistent way. This includes newsletters, of course, but we’ll also be looping in things like:
- Lead nurturing using segmentation and marketing automation
- Product emails such as announcements, invitations and updates
- Transactional emails such as confirmation, welcome and thank you
- Event emails about webinars, tradeshows, podcasts, etc.
- Specific audience emails like internal updates, co-marketing, franchise outreach or social media group messages
After the plan is set, we’ll put it in motion with a production and promotion schedule. That includes designing all templates, creating copy if needed, quality control testing and sending to the right audience at the right time.
But Wait . . . There’s More
Our email marketing service can also include:
Email Provider Selection
We can help you select the best email provider for your company and get your account set up. Our preferred providers are HubSpot, MailChimp and Active Campaign, but we can work with any platform you choose.
Email Campaign Audit
If you have an existing email marketing program, we’ll do a comprehensive audit with actionable takeaways.
To make sure we’re keeping an eye on the emails that need the most attention, we start with a point of reference against which we can compare performance.
We keep an eye on open, click and bounce rates and run A/B tests to see what gives us a better result.