We Know

Managed IT Services Marketing

You're not just looking for leads. You're looking for better client retention, service level up-sells and to introduce new services and support into current contracts.

We help our clients achieve all of these things by putting the right messaging for the right target audience at the right stage of the funnel in front of their leads and contacts. 

Case Study: Taylored Systems

Two Million Dollar Deal From A Single Website Lead

Taylored Systems is a managed IT service provider in Indiana with three decades of experience customizing technology solutions to meet the specific needs of their clients. They have kept their clients and employees happy for years, and once a new customer starts working with them, they tend to stay.

While they started out primarily as a phone solution company, their area of expertise and service offerings grew over time. One of their biggest challenges was to increase awareness with their existing clients and those in the community that they could now offer a more complete telecommunication and security solution. All their efforts in content marketing and marketing automation were focused on increasing the knowledge base of their other services and growing revenues.

A couple of success stories include:

  • A hospital chain purchased video and access control for one facility, then were so happy with the result they bought them for all 80 of their hospitals at $25K a piece. All from a single website lead.
  • Another client started with a structured cabling order of about $20K. Later they had their fiber reworked for an additional $70K, and recently Taylored was given the managed IT contract for $3K a month. 
Integrating Communications for a multi-location business

How did we get there?

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Understanding of Personas

Each person that is looking for your service is unique, however, there are commonalities we can measure. We target our marketing strategies around the common traits of your various buyer groups to match the right messaging with the right pain point.

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We Know What Works

We've been there, done that. When it comes to knowing what the expected results will be for Facebook lead ads versus Adwords retargeting or marketing automation vs email blasts, we've been around the block enough times to know what's likely to work for you, too.

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Outward vs. Inward Expansion

Do you want to increase your penetration in your current local market or are you looking to expand outward into other cities? Or do you want to be the all-in-one vendor for your current customers who have only purchased one type of service? We're experienced in helping you achieve your business goals no matter how you want to grow.

Why We're Right for Managed IT Service Providers

1. Get Found

We'll put your business on the map. Literally and figuratively. From Google Ads to top rankings in organic search results, we'll be sure your company is easy to find when your potential customers are searching for a provider just like you. 

2. Capture Leads

Once prospects hit your site, what design cues and CTAs will be most likely to ensure a conversion? We know the tips & tricks to capture and nurture more leads to help your sales team win more business. 

3. Reporting that Matters

When it comes to reporting, we won't just send you a bunch of numbers that don't matter to anyone but digital marketers. We'll be sure your report is tailored to your business and speaks to your actual goals. We know the bottom line is what matters most and always keep our eyes on the prize.

Our Work