“Ranking Without Links Is Really, Really Hard”
Gary Ilyes - Google -10/13/16
Gary Ilyes knows how important links are for organic rankings, and so should you.
The major search engines have changed their attitude toward backlinks in the last few years. While the goal used to be creating quantity, now it’s creating quality. Google will penalize your search ranking for too many low-quality or irrelevant backlinks.
Though the approach has changed, link building is still crucial to a successful SEO strategy. Luckily, we have one of the best link-builders in the game. We put our tools and expertise to work gaining links from high-quality, relevant websites that will lend authority to your site, and on diminishing poor backlinks that may currently exist.
Blogger and PR Outreach
We create and execute guest blogging and PR outreach campaigns designed to place content and links on authoritative sites. This ensures that we get you the most high-quality, authoritative and relevant links. These campaigns are always completely “white-hat” and targeted to sites that are thematically related to the client’s site. We NEVER build links from poor-quality blog or link networks.
We can also create outreach campaigns to news outlets, TV, radio and other press to build links that coincide with current events or big company news.
How We Approach Link Building
Acquiring quality links is difficult, but our tried-and-true strategies ensure the highest-quality links for our clients. Below are a few of our strategies:
Create great content.
Having truly informative and helpful content that other sites WANT to link to is the easiest way to acquire links. We help you develop and then create awareness of this content to gain quality links.
We can work with companies or organizations you do business with to create links from their website to yours.
If your business needs to rank for local keywords, getting links from websites focused on your community helps tell Google your site is well connected to this location.
By sponsoring local events, conferences, charities, school scholarships or even a local sports team, you can often get mentioned on the organization's website as a sponsor with a link back to your site.