Austin’s Most Experienced Local SEO Company
Our SEO team has the experience to help your business rise to the top of your local rankings.
Google is constantly changing its ranking factors for SEO, and staying up to date is important but time-consuming. Luckily, we obsess over these changes and monitor them closely — so you don’t have to. And our 17 years of experience mean we know exactly how to integrate them into our strategy.
Many SEO best practices are universal, and we will apply them to your site whether you are a multinational e-commerce company or a small local business looking to get more service calls or customers through your front door. Local SEO, however, is an SEO discipline unto itself, so you need a local SEO company with the depth of experience to make sure you are getting the most for your investment.
The following factors impact local SEO ranking (in order of importance):
- Google My Business Signals
- Link Signals
- On-Page Signals
- Citation Signals
- Review Signals
- Behavioral Signals
- Social Signals
In addition to making sure your site is built and coded correctly, optimized, fast and mobile-friendly, we ensure all of the above local signals and strategies are accounted for to get your local business more leads and sales.
An Educated Client Is the Best Client
The better our clients’ understanding of how Google’s algorithm works, the better our working relationship will be.
We take the time to make sure you understand what’s involved and what we will do for you each and every month. Below is a bit more detail on some of the most important ranking factors we mentioned above.
Local SEO Relies Heavily on Links
Links will always be a big part of SEO, but the importance of different link factors has changed recently. The most important factors are now the quality of inbound links to your domain, the diversity of inbound links to your domain, links coming from locally relevant domains, links from industry-relevant domains and the diversity of inbound links to your Google My Business landing page URL.
Proximity of Your Business to the Searcher
It used to be that the closer your business was located to the center of the town you want to rank for, the better. Now, it’s more important that business be close to the searcher. We believe Google’s local rankings can vary when that search is performed even 10 yards away!
All of your competitors will discuss their services on their website and claim they are the best at what they do. We ensure the copy and on-page SEO elements on your website tell Google and your potential customers what makes your business unique in a way that helps you outrank your competition.
Importance of Reviews
We all have options when we choose a local business, and we all want a quality experience with the business we choose. Reviews aid us in this process, and Google, too, uses a business’s online reviews as one important way to sort the good from the bad.