Whether you build spec, custom or multi-family homes or are a developer planning your next master planned community, we know you're not just looking for leads. You're looking for foot traffic, deposits, leases or home sales and community sell outs. Let us help you get there.
Although it may seem obvious, selling a home to a millennial is not the same as selling one to a boomer. There is no one-size-fits-all solution. We tailor our strategy to each unique community for deeper market penetration and more sales.
We've been there, done that. When it comes to knowing what the expected results will be for Facebook lead ads versus Adwords retargeting or offline media buys versus Instagram promoted posts, we've been around the block enough times to know what's likely to deliver the best bang for your buck.
Are you a developer with multiple projects at different stages looking to fill your CRM with leads at every stage of the funnel? Or does your on-the-ground sales team need leads to close-out a community NOW? We're experienced in filling all levels of the purchase funnel depending on a builder or developer's needs.
Brookfield Residential sought to find an experienced media partner who could manage a mirage of details across its different, one-of-a-kind housing communities. Quick turnaround times to pull data analytics and insights were critical for partner success, as well as the ability to update messaging, creative, and media targeting in real-time.
Brookfield hired Neon Ambition in 2013 to manage their Paid Media Services and help with launching a new master-planned community, Easton Park, targeting millennials and first-time home buyers. The media objective was to drive a quality attendance to the grand opening event whom in turn would decide to buy in the short-term.
We had to convince a skeptical, millennial audience that the Easton Park master planned community, located in an unknown area, was the hip new place to live in Austin despite fierce competition from other home developments.
“Kissing Tree launched into the market in February 2016 with a simple landing page and a dynamic digital campaign. Thanks to the progressive tactics of Neon Ambition, we were able to garner enough early interest in a few short months that we opened the community sooner than anticipated.”
We know how to get people in the door. From event promotion to Google & Apple maps listings to tour-booking leads, we'll be sure your property is easy to find and not to be missed on prospective buyer's must-see property lists.
We know how to capture leads from your target audience. Whether you're looking for buyers or renters for your units, we target your ideal audience who is "in-market" for a home or likely to move and ensure they sign up for more info about your property.
The media goal was to attract buyer leads prior to the grand opening of this new community. The market was not familiar with the new concept of “active 55+ adult” living, therefore not only did the media strategy need to attract leads for a large, decision-making purchase, it also had to perform educational